Solutions

Our Ph.D. marketing scientists employ powerful proprietary tools in customer satisfaction and loyalty, brand management, market opportunity assessment, communications and more.

Methods & Analytics 

Exacting, proven survey methodologies and science underlie how we design research programs, ask questions, collect data and analyze results—yielding insights that solve unique business challenges. 

Usability Evaluation

Our usability and human factors experts excel at making your business processes and customer touch points efficient and effective for your customers. 

White Paper

Game Mechanics in Market Research

Will game mechanics impact online market research? Would this be for better or for worse? Erin Leedy and Erica Ruyle of Market Strategies take a closer look at “gamification,” one of the industry’s hottest topics, and examine its potential to improve research participants' experiences.

Article

Interactive Voice Response Surveys

In the September 2011 issue of Alert! , Reg Baker, president and COO of Market Strategies, revisits interactive voice response (IVR) surveys, an age-old data collection technology that may be regaining popularity as companies seek inexpensive ways to hear the voice of their customers.

White Paper

Market Research in China: Considerations

China’s economy continues to expand in scale and sophistication. As its research industry enters a third decade, Market Strategies’ David Ying Hon Ho shares a number of considerations unique to research in China that practitioners should heed to design meaningful, culturally appropriate studies.

Research Magazine Blogs on Market Strategies' ESOMAR Presentation

September 21, 2011 – The presentation, “ALL FUN AND GAMES? Myths and Realities of Respondent Engagement in Online Surveys,” proposed an evidence-based framework for understanding the methods, data quality and practical implications for four versions of an online survey.

New Study Reveals Which M2M (Machine-to-Machine) Solutions Americans Find Most Appealing

September 7, 2011 – Consumers rate energy smart metering and health monitoring as the two most appealing M2M solutions in the marketplace, according to a national study just released by Market Strategies International.

SCAM ALERT

An organization with no connection to Market Strategies has been sending fraudulent checks to consumers appearing to come from Market Strategies, along with a letter asking those consumers to engage in a mystery shopping program. This is a scam and not a legitimate business proposition. These are not Market Strategies checks and Market Strategies has not authorized that letter and is in no way involved in that shopping program. Anyone receiving such a mailing should not attempt to deposit or cash the check or in any way attempt to follow the instructions in the letter, but rather should instead click here  to file a mail fraud complaint with the U.S. Postal Service.

Ready for Prime Time? Understanding the M2M Consumer Opportunity

A Market Strategies Webinar

Presenter: Keri Christensen
November 15, 2011
12PM ET