Right now, your customers are online offering a gold mine of information. Amid a sea of seemingly casual conversations, they are telling you how to win their business, sharing their genuine feelings about important issues, and talking about the next great thing that would make their lives a million times easier.
What are Conversation Posts?
Conversation Posts are a form of qualitative research that go beyond basic monitoring to listen to, hear and interpret online conversations. Of all the social media monitoring tools, Conversation Posts transform social buzz into a compelling opportunity to enhance market research insight.
Why should I use Conversation Posts?
- To understand the climate and language that surrounds your topic
- To overlay social media conversations across ongoing traditional studies
- To form an entirely new set of insights based on existing customer interactions
How do Conversation Posts work?
Market Strategies International aggregates, analyzes and interprets online conversations and experiences. The process begins by identifying keywords relevant to your interests to find content in:
- Communities
- Forums
- Blogs and microblogs
- Mainstream media
- Twitter
- Facebook
- Flickr
- YouTube
We can pull from the present, in real time, as well as up to six months in the past. And, searches can be conducted on an ongoing or point-in-time basis. Once we gather the information circulating about your topic online, we use statistical and text mining tools to analyze:
- Volume: What is your company’s size and share of voice?
- Themes: What are people talking about?
- Emotions: What is the climate of the discussion?
Why do Conversation Posts work?
When it comes to social media listening, machine-scraped content that just measuresand regurgitates online conversations doesn’t cut it. Our qualitative researchers, who are specially trained in social media immersion, manually extract relevant information to spot trends and follow up on leads. It is this final component — blending online conversations with nuanced, manual analysis — that allows us to pinpoint the elements of online conversations that are specific to your research goals.
What are the results?
Conversation Posts produce a diverse set of data including text, pictures andvideo. Market Strategies synthesizes all of this information and delivers it in easy-to-understand snapshots and reports that draw clear conclusions on specific issues.
Whether you need to spot new product ideas, trend themes over time or diffuse a customer concern, Conversation Posts tap into a wealth of consumer insight to enrich your traditional market research techniques.
For more information, contact: msimmersion@marketstrategies.com