News Releases

Market Strategies Webinar:
Is the M2M (Machine-to-Machine) Revolution Ready for Prime Time?

  • Learn which technologies/apps consumers are most likely to adopt.
  • Find out what worries consumers most about adopting M2M technologies.
  • Discover which M2M solution get lots of buzz but has the least appeal.

Who: Keri Christensen, vice president of Communications, Market Strategies International
What: Ready for Prime Time? Understanding the M2M Consumer Opportunity
When: Tuesday, November 15, 2011 at Noon Eastern/9 a.m. Pacific
Where: Online. Register here .

Keri Christensen, a telecom and technology expert, will share findings from a national study that reveal the consumer attitudes and perceptions M2M providers and marketers need to understand, including:

  • What are the emotional, financial and personal benefits of M2M that consumers find most compelling?
  • Which M2M providers and brands do consumers trust most?
  • How willing are consumers to pay for these services, and what are their preferred payment methods?

M2M solutions that will be discussed include healthcare, home energy management, personal and property security as well as shopping.



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