Industries: Communications
Moments of Truth: Creating Stickiness with the Next Wave of Smartphone Adopters
March 4, 2011 – Keri Christensen, a telecommunications and technology expert from Market Strategies International, shares recent findings from “Aspire & Embrace,” an in-depth smartphone ethnography that identifies the disconnect between smartphone users’ aspirations and their ability to fully embrace their new device.
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Industries: Energy
Why Smart Grid/Smart Meter Technology Remains a Mystery
August 3, 2011 – Jack Lloyd and Jason Stephenson reveal findings from the first wave of the 2011 E2 (Energy + Environment) Study . Topics include: how US consumers react to prospective smart grid/meter benefits, including dynamic pricing and demand response programs; if consumers are warming up to the idea of electric vehicles and how this could impact the demand for electricity; to what extent consumer perceptions of atomic energy have been impacted by the nuclear plant disaster in Japan; how consumers currently rate key energy sectors' economic and environmental performance based on the E2 Index, the number that serves as an industry barometer.
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Understanding the Prospects for Electric Cars and Smart Grid/Smart Meter Technology
November 18, 2010 – Jack Lloyd reveals findings from the October 2010 “E2 (Energy + Environment)” survey. Topics include: whether consumers will adopt electric vehicles and how this could impact the demand for electricity; what messages are most likely to maximize consumer support for Smart Grid/Smart Meter technology; how the public falls into distinct groups based on their energy and environment beliefs, attitudes, preferences and behaviors; how consumers rate key energy sectors’ economic and environmental performance based on the E2 Index, the number that serves as an industry barometer.
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Five Trends To Get Consumers On Board With Your Energy Agenda
April 29, 2010 – Energy market research experts Jack Lloyd and Andrew Cober share survey results from Market Strategies International’s E2 (Energy + Environment) research program. This ongoing national study reveals compelling consumer attitudes toward the energy industry, global warming, cap-and-trade and Smart Grid/Smart Meter technologies.
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Research Methods
Can Software-Driven QDA Replace the Seasoned Researcher?
March 8, 2011 – Market Strategies' Chief Research Officer, Theo Downes-Le Guin, shares results from parallel but independent analyses of a large amount of semi-structured text, using a senior researcher deeply familiar with the subject matter and a software-driven analyst new to market research. The findings compare differences in substantive meaning, value to the client and operational cost to determine if reliance on the seasoned individual is mostly a force of habit or if it is still the only way to get beyond superficial results.
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Online Panels: Where do we go from here?
March 3, 2011 – Dr. Reg Baker, chief operating officer of Market Strategies International, discusses the potential pitfalls of online research in this brief video roundup from Online Research: Now & Next.
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Social Research Approaches: A 7 Minute Primer
Join us on an exciting journey into the new market research as Theo Downes-Le Guin shares a quick overview of Market Strategies’ social research approaches that offer a terrific way to learn about customer needs and behaviors.
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Long Surveys: Why they’re bad and what to do about them
Long surveys wreak havoc on projects from data quality and response rates to project cost and usefulness of the deliverables. Spend some time with Theo Downes-Le Guin, chief research officer for Market Strategies International, as he explores three things researchers can do to keep questionnaires short: educate stakeholders, offer creative research design solutions and provide financial incentives.
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